Businesses are always in a cut-throat competition for gaining that opal spot of the first search result on Google search. But carrying out all the marketing efforts to just rank on the first page might prove to be a very laborious task. What if there was a way around this process? Yes, there is, and it’s called Position Zero.
Now you must be wondering what is position zero and how does one rank above the first spot on Google Search? The boom in Search Engine Optimization (SEO) has ensured that Google constantly keeps updating its search feature. With more and more businesses looking to generate traffic through Google search (with or without pay-per-click), reaching the top position in Search Engine Results Pages (SERP) has become imperative. And Position Zero is the new top spot. Read below to find out all you need to know about Position Zero, why it is important, and how to improve your SEO ranking.
Position Zero is the information Google offers at the topmost position of SERPs. It is an outline of the most relevant result, often in a list form. However, images, tables, paragraphs, videos can also show up in Position Zero.
Also called a featured snippet, Position Zero further lists out the company URL and Page Title.
Here is what it looks like:
As is evident from the image above, the featured snippet not only gives the best possible result but also saves time. Further, by listing the website and its URL, it helps to build brand value.
In this digital era, SEO plays a crucial role in helping businesses grow. And a SERP top spot ensures exactly that, in the most cost-effective manner. Here is why you should aim for Position Zero:
The next question you should be asking is how to achieve the top spot on Google Search? Read below to find out:
The easiest way to get to Position Zero is to produce quality content and format it properly. You have to make sure that your content can easily be “snipped” for Google to pick it up.
Identify the opportunity: The first step is to identify the right opportunities. Not every search result has a featured snippet.
It is important to understand that not every search result shows a featured snippet. Research has shown that only 12.29 percent of search queries have featured snippets in their search results. The type of content that yields featured snippet results include how-to queries, definitions of complex terms, comparison questions, ‘best’ and ‘worst’ lists, questions about money/currency, generic frequently asked questions. The list is not definitive and as SEO evolves, it is bound to change.