“Tough times never last, but tough people do.”
– Robert H Schuller
“In times of great stress or adversity, it’s always best to keep busy, to plow your anger and your energy into something positive.”
– Lee Iacocca
From the last few weeks, the World has entered a crisis, which none of us has experienced. As responsible individuals, all of us are trying to do our bit to overcome this crisis. The problem is double-fold for business leaders. Apart from safeguarding their families and communities, they need to keep their company together and are expected to bring clarity, when they themselves haven’t one, due to uncertainty.
Firstly we appreciate all your efforts in stopping the spread of COVID-19 and expect that our collective efforts will get us out of this crisis soon. Going by the historical precedence, we’re sure to overcome this. Even during this crisis, you can take steps to cater to your customers at their homes, keep your flock together and prepare for the future. Let us together look at some of the actions that you can take.
Let’s get started.
It’s important that your business takes ‘human’ steps and conveys the same over social media. For example, how Tata Group has announced to fully compensate temporary staff amid COVID-19 outbreak or Microsoft has announced 6 months free subscription for its Premium Teams product. Even if of great measure, showing empathy and genuineness in caring for your customer is important.
If customers want your product or services but are afraid to go out and have them, tell them ways how they can safely avail of your services. In this scenario, you need to focus on educating, supporting, and understanding your customers rather than trying to sell things. This is a great way to establish your brand since people will remember your brand as something that helped them during the crisis.
As you already know that more and more people are online than ever before. This has resulted in a significant increase in search traffic, which will continue to rise, as things get more complicated out there. People are looking for a source of information and entertainment. For many, that includes watching movies, ordering food, and shopping online.
Anything online will be consumed more than ever before. So, this is the time that you stop hiding online and emerge in front of your targeted customer base. Use search engine marketing strategies to climb on top of search engine rankings so that your business can be easily found. You don’t have to wait for the sun to come out. This is the time to spend on things that you usually refrain from in normal operation rush days. That is, you can work on SEO strategies to rank your website and blogs on search engines.
This is a great opportunity for you to use PPC marketing in order to connect with your audience. Over the last few weeks, there is a decrease in cost-per-clicks across all verticals and will likely continue to decrease for now. This has reduced the amount of money a marketer pays for every ad click. You can leverage this to your benefit and post PPC ad campaigns to gain brand exposure. PPC ad campaigns can help your business capture traffic and conversions as the competition has reduced slightly. You should have the clients’ interest in mind and work on providing solutions for maintaining the presence while prioritizing your budget during these uncertain times.
It is a great time to review your competitors and see what they are doing. You need to optimize your website and online presence in order to stay in the competition. You would want to be on top of the search engine results pages so that when the potential customers search for specific keywords, you are the business they end up calling. It is a great time to work on the SEO of your website. This is because as things get normal and people get out of the fear of coronavirus and start searching for businesses and services, you will be ready to provide your offers.
If you had already started a new SEO campaign, you don’t want to halt it, considering the current scenario. Let it go as planned.
The best way to stay in touch with your audience and make them remember your brand is through proper communication. Content marketing can help you increase pipeline generation and remain in touch with your clients during the coronavirus outbreak. With content marketing, you can globally scale your business and increase engagement. A strong content strategy will help you create blog posts, articles, and more that are specific to the clients’ requirements.
Coronavirus has blown up the trade across the globe, affecting businesses and marketers. Not only businesses are failing to make timely communication with their customers, but they are also struggling to keep up with their sale of services and products.
Only effective marketing can help your business maintain its presence in this unpleasant time. They just have to put in an extra bit of effort to tweak their marketing strategies during the outbreak. Since everybody is online at the moment, waiting for updates, it is a great time to work on digital marketing campaigns.
We hope that this information will help you with the current crisis. It is all about taking precautionary measures both in business and life at the moment. It will pass as we come together to fight it. Till then take care of yourself, your employees, and people around you.