Already a few months into 2020 and the previous year cannot be forgotten for the innovations and upsurge that it gave to the world in terms of technology. Right from Tesla unveiling the stylish Cybertruck to the Google duo relinquishing their control over both Alphabet and Google, 2019 saw a lot.
Apart from that, what amazed several industries was marketing automation growing substantially amid a growing demand to automate several workflows in a business so as to engage and retain customers better from across the globe.
Although the potential for artificial intelligence and AI adoption varies from industry to industry, a research conducted by the International Data Corporation (IDC) indicates that AI has a huge opportunity in the Africa and Middle East regions.
Here, the financial sector of AI investment is predicted to increase by 25% by 2021 and reach $28.3 million. Keeping this in mind, 2020 is going to be all about creating something unique and engaging customers in a value-added experience.
Now, without further ado, let’s find out how you can increase the customer success rate with automation this year.
In the present scenario, the need for personalized content cannot be denied. However, this is one such aspect that most brands lack. In 2019, context increasingly became a driving force behind the growth of businesses.
Consumers are now demanding personal experiences from such brands that they interact with. Hence, to survive the stringent competition, brands need to be updated with the preferences, likes, dislikes, and more of their target audience.
By amalgamating user attributes, past purchase data, user attributes, and on-site behavioral attributes, an organization can formulate a precise customer profile. Moreover, understanding buying habits and user preferences can help brands go beyond personalization and segmentation and step into the world of hyper-personalization as well as predictive recommendations.
Predictive personalization is one gold pot that 2019 brought in terms of marketing automation. Huge brands like Starbucks and Netflix have already started providing recommendations with a combination of machine learning and AI.
All in all, it helps in creating a hyper-personalized experience for the target audience. Keeping this in mind, brands can use machine learning techniques to generate user-based content.
Further, technologies like deep learning and natural language processing can be used to automate the research of user behavior, language and speech patterns, online activity, and more.
Just a few more years and chatbots will achieve the ultimate level of intuitiveness in customer engagement and alike services. Soon enough, these bots will be able to have the potential of behavioral recommendations with third-party software and deep integration.
Considering that more than 54% of people prefer engaging through a chatbot, it brings several opportunities for brands. With a huge number of users, the market potential for these bots is significant.
Hence, organizations cannot afford to ignore this tool for automating interactions with customers.
Evidently, mobile marketing has seen tremendous growth in the past few years. With a smartphone becoming the primary communication device of users, marketers can create a mobile engagement strategy to leverage a variety of features, like in-app notifications, mobile wallets, SMS, web notification, push notification, and more.
With adequate market automation, elaborative campaigns can be created with these features to make sure that all of the implemented strategies work cohesively.
Brands should concentrate on creating mobile-specific content, and mobile engagement plans to take advantage of this medium.
Back in 2017, the average time spent by an individual on social media per day was 135 minutes. However, in 2019, it increased to 143 minutes. Nothing can deny the fact that social media platforms are significant for every brand out there, irrespective of the size and industry.
And, with brands reaching out to the target audience with an exclusive message, maintaining relevance is extremely important. That is where social media automation comes into the picture.
Considering that the generation Z is growing in terms of both population and purchasing power, brands have to come up with a targeted strategy specifically for them.
Amidst other factors, video content can help establish a stance and increase the customer success rate. Using stories feature can be another big step for brands. Now that the linking feature is available in stories, redirecting viewers to other platforms and driving conversions is no longer a hassle.
Marketing is definitely the thing to pursue. However, what if potential leads are interested and are ready to purchase? Before they buy any service or product, they may have some questions to be answered, especially if the brand is new.
This is the perfect time to have a live chat. Brands must reassure their potential customers that there is always somebody to resolve queries in real-time. Hence, live chat support turns extremely essential.
2020 has brought up the new decade with the latest technologies to help businesses acquire success. Whether small or huge, investing in the latest technologies and taking advantage of them is more likely to help drive sales and gain ROI.
Automation surely offers several advantages, including time and effort savings. Also, almost every other brand is acting towards providing utmost satisfaction to the target audience and simultaneously driving success.
If you are also pursuing the same this year, make use of the above-mentioned automation techniques and get desirable results out of your investments.