For manufacturers, digital marketing is a cornerstone of connecting with consumers and encouraging them to make a purchase. Customers today expect their favorite brands to be active on at least three to four different social sites.
The manufacturing industry’s marketing department’s model and role have changed following the digital age. Unlike before when traditional marketing was enough, now, having a complete digital strategy for a brand is essential.
Most companies have started leveraging the benefits of online marketing in their business while some are still skeptical about its relevance. The companies that have adapted are ruling the market already, a big reason why, as a company, it is necessary to up your digital game to meet up with your competitors.
It is estimated that by 2020, 60-70% of new car sales leads will be generated through digital platforms. This digital platform can be from social media, websites, mobile sites or apps.
This means a good digital marketing strategy not only strengthens a brand’s hold on the market but also gives it an excellent conversion rate compared to competitors.
Strengthens Brand Awareness: Digital marketing helps build and enhance a brand’s awareness as a manufacturing company. Having a grand social media strategy enables the brand to reach out to its customers and help them get to know the business better. Customers feel closer to a brand and feel comfortable ordering their goods if they have an online relationship with the brand.
Customer Loyalty: With a growing number of people going online, 95% of your audience as a manufacturing brand is on social networking sites. This creates an excellent platform where brands can engage with their potential clients and help them build a healthy, lasting relationship.
Become a Thought Leader and Show off your Capabilities: With an excellent online presence, a brand can share thoughts and make an impact on their customers. This creates an avenue to showcase capabilities and influence in the industry. The audience trusts your brand’s opinion and this adds to the customer base.
Brands can get all the benefits digital marketing has to offer from us at Wisoft. Over the years, we’ve managed the online presence of numerous brands and have helped them increase their ROI by generating leads. Our services include:
Wisoft Solutions is rated amongst the best digital marketing agencies in the US, purely because of the business success it has delivered to its clients. If you’re looking for the best digital solutions to your business, Contact Us Now