Pinterest is a pin-board based photo sharing social media platform, which has become one of the hottest channel for businesses. In a very short period of time millions of businesses and individuals have set up their account on Pinterest. Pinterest too, like other social networks offers businesses a unique opportunity to reach out to their target audience and leverage it fully to improve on their brand presence and ROI.
Pinterest marketing is more on the lines of Instagram. Hence it becomes imperative to use visually compelling images of products for businesses to really succeed on the social platform. On Pinterest, your target customers can create online scrapbook consisting of images of your products and services and share them with their friends and other groups. This offers a good opportunity to create communities of your brands, while you constantly converse with each one of them for increased brand reach and awareness.
Furthermore, Pinterest marketing does best when a synergy is developed with other social media platforms, which can give a major boost to your outreach and engagement goals. Additionally, it has been proved that sound presence on Pinterest significantly enhances traffic to your website, while improving its rankings on search engines.
Pinterest is the right place for business to share their long-form infographics, which will significantly drive traffic to websites. Pinterest is an integral part of Search Engine Optimization (SEO) and Social Media Marketing (SMM).
With us you assure a lot of time and money – Time by letting our Social media marketing experts handle your account and campaigns and money by increasing your reach & return on investment. Additionally, you generate more Pinterest and website traffic, which will aid you convert more leads, while driving sales.
Our social media management strategies hover around driving targeted traffic to your account and to your website by developing sharable content on a constant basis. Our approach to marketing with respect to Pinterest follows the below process –
Extensive research or your niche and target audience – Strategizing a content plan and calendars for communication – Optimization of all your online properties to ensure your content is shared on Pinterest – Coordination between content across platforms to increase pinning – Management of engagement and interactions with the target audience – Monitor, optimize and report interactions on the platform
Profile creation and optimization
– We help you create a Pinterest profile for your business, if you do not have one already. Optimize the profile to match your brand and niche to make it easily discoverable on the platform. Additionally, we develop content strategy and communication calendar to keep the account fresh and interactive.
Optimization of a Pinterest profile includes
– creation of right set of images for your business profile, addition of right keywords to make your profile searchable, optimization of profile description, linking of the profile with other social media properties and more.
Pin creation and management
– We make sure our content strategy makes it possible to develop and design easily pinnable images that are attractive for your website’s content. We’ll re-evaluate all your existing pins gathered from your website and other online properties, while amending them to make you discoverable Pinterest search. Additionally, we also add pin buttons on every creative and posts on your website, to encourage website visitors to pin your content. We ensure we pin all related pins on a daily basis for enhanced user engagement.