BITS Pilani
Unlocking Excellence in Technical Education for a Leading Private University in Dubai
Birla Institute of Technology & Science, Pilani - Dubai is a prestigious private technical research university and a constituent college of Dubai International Academic City. Established in 2000 as the international branch of BITS Pilani, it has quickly emerged as a leading institution for technical education in Dubai. With a commitment to academic excellence, research, and innovation, BITS Pilani - Dubai offers a wide range of programs to nurture and empower students.
- + Globally recognized and prestigious educational institute
- + Diverse and multicultural learning environment
- + State-of-the-art facilities and modern infrastructure
- + Focus on fostering innovation, entrepreneurship, and research
- + Strong alumni network, with graduates excelling in their respective fields globally
Project Brief: Unleashing Potential: Driving Quality Leads for BITS Pilani Dubai Programs
Lead generation for BITS Pilani Dubai, targeting India and GCC Markets.
The task at hand was to generate high-quality leads for various programs offered at BITS Pilani Dubai campus, targeting both the India and GCC markets. The objective was to attract prospective students and provide them with information about the exceptional educational opportunities available at BITS Pilani Dubai.
Our Solution: Omni Channel Approach, Targeting Prospects Through Google, Facebook, & Instagram
Wisoft Solutions developed an omnichannel approach to effectively target prospects and generate leads for BITS Pilani Dubai. Leveraging the power of popular platforms like Google, Facebook, and Instagram, we implemented targeted advertising campaigns. By strategically placing ads and utilizing precise audience targeting, we ensured maximum visibility and engagement among potential students in both the India and GCC market.
Results and Milestones: Successful Lead Generation with Exceptional Enrolments and Click-throughs
Leads Generated
Over 2,800 high-quality leads were generated, indicating a strong interest among prospective students in the programs offered at BITS Pilani Dubai.
Clicks Received
The campaign garnered over 51,000 clicks, showcasing the success of our advertising efforts in capturing the attention and engagement of the target audience.
BITS Pilani Dubai witnessed a significant increase in the number of quality leads for their various programs. This achievement played a crucial role in expanding the reach of BITS Pilani Dubai in the Indian and GCC markets, establishing it as a preferred choice for students seeking quality education and valuable learning opportunities.