Damac Lagoon
Transforming the Luxury Real Estate Market
DAMAC Properties, a part of the esteemed DAMAC Group, has been at the forefront of shaping the luxury real estate market in the Middle East since 1982. With a commitment to delivering iconic residential, commercial, and leisure properties, DAMAC Properties has established itself as a leading developer across the region and beyond.
- + Luxury real estate market leader in the Middle East
- + Extensive experience in delivering iconic properties
- + Commitment to exceptional quality and design
Project Brief: Driving Qualified Leads and Increasing the Lead Flow Targeting HNIs in the GCC
Elevating lead generation and amplifying qualified leads for DAMAC's prestigious projects.
DAMAC faced the challenge of generating a consistent flow of qualified leads for their multiple projects in the UAE, specifically targeting high-net-worth individuals (HNIs) in the GCC region. To address this requirement, they engaged Wisoft Solutions to devise a comprehensive strategy that would effectively attract and engage potential HNI investors.
Our Solution: Omnichannel Approach, Programmatic Media Buying, and Rich Data Insights
Strategic Campaign Planning
We meticulously strategized the campaigns, aligning them with DAMAC's business goals and target audience. Through in-depth research and analysis, we gained a deep understanding of HNIs actively seeking real estate investments in the UAE.
Programmatic Media Buying
Leveraging the power of programmatic media buying, we employed sophisticated targeting capabilities to reach the desired audience. This approach enabled us to optimize ad placements and ensure that DAMAC's messages reached the most relevant prospects.
Data-Driven Insights
We harnessed rich data insights to enhance campaign effectiveness. By analyzing demographic, behavioral, and contextual data, we fine-tuned the targeting parameters and crafted personalized messaging to resonate with the target audience.
Results and Milestones: Driving Success with Impressive Reach, Clicks, and Qualified Leads
Ad Impressions
The campaigns achieved a total of 5,201,637 ad impressions, ensuring significant exposure for DAMAC's projects among the target audience.
Clicks
We generated 16,371 clicks, demonstrating the effectiveness of the campaign in capturing the attention and interest of potential investors.
Leads
A total of 172 leads were generated, indicating a successful conversion of interest into actionable leads for DAMAC's projects.
Qualified Leads Percentage
The percentage of qualified leads increased by an impressive 49%, showcasing the precise targeting and engagement strategies employed.