Isuzu
Driving Marketing Excellence for Japan's Leading Truck Manufacturer
ISUZU is renowned as Japan's number one truck manufacturer, delivering class-leading durability, reliability, and the highest level of safety standards. Specializing in diesel engines, ISUZU excels in providing exceptional fuel efficiency through cutting-edge technology in fuel systems, turbochargers, and vehicle aerodynamics. Whether you're in logistics, transportation, or any other business, ISUZU offers trucks that go beyond expectations, delivering superior performance while reducing operational costs.
- + Japan's number one truck manufacturer
- + Unparalleled durability, reliability, and safety standards
- + Class-leading fuel efficiency and cutting-edge technology
Project Brief: Creating a Social Media Contest, Engaging Truck Owners and Drivers Across 40 Countries in the Middle East and Africa
#MyPrideMyISUZU: Engaging truck owners and drivers through a multilingual social media contest.
ISUZU aimed to increase brand awareness and engage its target audience of truck owners and drivers across 40 countries in the Middle East and Africa. To achieve this, they sought to design a social media contest that would encourage audience participation and enhance brand recognition through online activity. The contest needed to be available in three languages - English, Arabic, and French.
Our Solution: Photography Contest - #MyPrideMyISUZU, Igniting Audience Participation on Facebook & Instagram
Wisoft Solutions developed a captivating photography contest, #MyPrideMyISUZU, which was deployed on Facebook and Instagram. The contest specifically targeted truck drivers and owners, encouraging them to participate by sharing their proudest moments with their ISUZU trucks through captivating photographs. We worked closely with ISUZU to create all the necessary assets, including contest terms and conditions in three languages. Furthermore, we provided timely assistance and consultation throughout the deployment process.
Results and Milestones: Impressive Audience Reach, Impressions, and Engagements
Users Reached
Over 4 million users engaged with the contest and ISUZU's brand messaging.
Impressions
The contest generated over 17 million impressions, increasing the visibility and exposure of ISUZU's brand across the target audience.
Engagements
The contest received over 1 million engagements, demonstrating the high level of audience participation and interaction with ISUZU's brand.
The contest generated impressive results, including reaching millions of users, generating millions of impressions, and eliciting a significant number of engagements. This campaign played a vital role in increasing brand awareness and establishing ISUZU as a trusted and renowned truck manufacturer in the region.