Makita
Empowering Industries with Quality Power Tools
Naser Al Sayer & Co. L.L.C (NASCO) has been a prominent player in Dubai's industrial landscape since 1965, and has played a vital role in the nation's growth, emerging as the leading distributor of industrial power tools. Makita, a division of NASCO, is renowned for its commitment to quality, reliability, and innovation in the power tool industry. With a wide range of products and a strong presence in the market, Makita has become the go-to choice for professionals across various industries.
- + Established in Dubai in 1965
- + Leading distributors of industrial power tools
- + Commitment to quality and innovation
- + Contributing to the nation's growth and development
Project Brief: Developing a Dynamic Web Platform to Showcase Products and Expand Distribution Network
Transforming Makita's online presence to showcase products, applications, and enable store locator for distributors.
NASCO recognized the need to establish a robust online platform to showcase their comprehensive range of products, highlight their industrial applications and drawings, and provide a convenient store locator feature for their distributors. The objective was to create an engaging and informative digital experience that would empower users with product knowledge, facilitate access to relevant information, and enhance the buying experience for customers and distributors alike.
Our Solution: Customized Web Platform with Enhanced Product Showcase and Store Locator
Customized UI/UX Design for Intuitive and Engaging User Experience
We crafted a fully customized user interface (UI) and user experience (UX) design for NASCO's web platform. With a focus on intuitive navigation and engaging visuals, our design enhances product visibility and offers an exceptional user experience.
Enhanced Functionality for Efficient Management and Access
Our solution implemented a robust product management system that enables NASCO to effortlessly manage and showcase their entire range of Makita products. Additionally, we integrated a real-time PDF generator for on-demand document generation, facilitating efficient information sharing. Furthermore, our store locator feature with Google Map API integration allows customers to easily find authorized Makita dealers, promoting product accessibility.
Streamlined Content Management and CRM Integration
A customized content management system (CMS), empowers NASCO to easily update and manage platform content. By integrating call-to-action (CTA) elements with their customer relationship management (CRM) system, NASCO can optimize lead generation, tracking, and management, effectively enhancing their sales and marketing efforts.
Robust Infrastructure and Continuous Business Operations
To ensure stability, scalability, and reliability, we designed a high availability infrastructure for the web platform. Additionally, our implementation of a robust disaster recovery (DR) solution protects against disruptions and ensures uninterrupted business operations for NASCO.
Results and Milestones: Enhanced User Experience, Improved Distributor Engagement, and Streamlined Product Access
Comprehensive Product Showcase
The web platform enabled NASCO to showcase their range of industrial power tools along with detailed industrial applications and drawings. This empowered customers to explore and understand the product offerings comprehensively.
Enhanced Distributor Accessibility
The integrated store locator feature made it effortless for customers to locate nearby NASCO distributors, fostering convenience and accessibility for distributors and end-users alike.
Streamlined Product Management
The product management system simplified the process of managing and updating product details, ensuring accurate and up-to-date information for customers.
Seamless CRM Integration
The integration of CTAs with NASCO's CRM system facilitated efficient lead management and improved customer engagement.
Reliable and Accessible Infrastructure
The high availability infrastructure design ensured uninterrupted accessibility to the web platform, providing a seamless browsing experience.
Disaster Recovery
The implemented disaster recovery (DR) solution safeguarded the web platform and its data, ensuring business continuity and mitigating the impact of unforeseen events.