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Medeor 24×7 Hospital

BRAND AWARENESS AND REACH

About the Client

Medeor Hospital, a multi-specialty hospital in Dubai wanted to run a campaign for Cervical Cancer awareness and get users to come to their clinic for the PAP Smear test. Awareness on cervical cancer is quite low and most women above the age of 35 have not heard about the disease. However, they are aware of breast cancer and the health check-up that is required for early detection.

In the Middle East, Cervical Cancer was virtually unknown and most people didn't think it was necessary to get a checkup for the same

Insight

We decided to incorporate a campaign using familiar identities in a market that had absolutely no demand for this test.

Download case study

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About the Client

Medeor Hospital, a multi-specialty hospital in Dubai wanted to run a campaign for Cervical Cancer awareness and get users to come to their clinic for the PAP Smear test. Awareness on cervical cancer is quite low and most women above the age of 35 have not heard about the disease. However, they are aware of breast cancer and the health check-up that is required for early detection.

In the Middle East, Cervical Cancer was virtually unknown and most people didn't think it was necessary to get a checkup for the same

Insight

We decided to incorporate a campaign using familiar identities in a market that had absolutely no demand for this test.

Download case study
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This website uses cookies to enhance your experience while visiting our site. By filling the form, you grant us permission to contact you about our products and services. Find out more about how we use your data through our Privacy Policy or to unsubscribe.